Luxury brands are still navigating their place on Amazon.
Coach came to us wanting to create an immersive brand experience for their Amazon brand store that would attract Gen Z customers looking for the Coach brand at an accessible price. I worked with my team to pioneer creating a credible presence for a luxury brand on Amazon. I wrote copy for the entire Coach brand store, 2000+ Catalog of PDP’s, Seasonal Banners and Prime Day Ads . The launch of the brand store resulted in a 3% year-over-year increase to $1.25bn for the brand.